St Basils, Birmingham's long standing youth homelessness charity, has launched a new free text service for those in need.
With a large proportion of National Express’s target audience being older, we saw an opportunity to grow sales for the Brand by engaging with a new, younger audience (specifically those aged 17-24) through social channels. We created The Journey Boys - 3 normal lads called Michael, Romaine and Fergie and filmed a digital mini series capturing the lads on their every day journeys, which of course, all related back to the benefits of coach travel...
Find out how we reached over 3 million people, dramatically increased Facebook and Twitter reach, generated video views and upped job applications by 9% through the use of an effective social media recruitment campaign.
Through some good old, dogged cold calling and persuasion, twenty six companies (One Black Bear included) were persuaded to 'donate their homepage' to the charity St.Basils.
How do you promote coach travel as an alternative to rail during a drab tunnel closure? With a little Yeee-Ha!!! of course.
However you dress it up, Southern Rail customers have put up with a lot. So, amid the ongoing misery caused by disruption and strikes, we decided to deploy some much needed cheer (and copious amounts of lippy) to the fed-up commuters. Our message was simple - London - Brighton should be anything but a drag....it should be a joy, darling.
One Black Bear drive forward a new look National Express Bus website to further improve the service they offer to their customers.
If you went down to Birmingham city centre this past month, you were in for a big surprise. Indeed, our very own one black bear - has been popping up in all kinds of places for the past month since we unleashed our full service offering.
We arranged for 50 human-sized pigeons to flock to central London just a few weeks' ago. Why? To create a PR coo for National Express over the launch of their three new routes to Stansted Airport.
Fergie, Michael and Romaine - our Journey Boys for National Express - are back for a new mini series which finds them ticking off #holidayessentials, and the first installment has just been revealed.
One Black Bear have launched a new mg.co.uk in response to the launch of the new MG GS.
Highlighting just how much the UK has changed over the past 40 years, we ask people to 'Take a Different View' of both the cities and the means of getting there in our latest advertising campaign for National Express.
In six weeks, we devised, created and delivered the #ComeBack campaign nationwide - and saw some 1,900 experienced nurses do just that.
Britain is great, National Express can make sure that you get to see it in all its glory. A Social Media solution to promote the joys of travel around this great nation of ours.
Against a backdrop of a UK-wide nursing staff crisis, we convinced Walsall that social was an avenue worth exploring. The brief was very clear: deliver 100 new nurses into the Trust.
More advertising solutions for The Camping and Caravanning Club, this time promoting their Camping in the Forest brand.
One Black Bear has designed and developed a new website to promote the #weareyou campaign for the Police Federation Northern Ireland.
National Express are launching an improved Stansted airport service. We've launched a new ad campaign to support it.