I worked at a small media agency for four years, collaborating with creative agencies. I joined One Black Bear, and now collaborate with media agencies. I’ve been on both teams, heard rationale for both arguments. But now, I think I’ve finally made my mind up. When it comes to developing and delivering a campaign – it should start with the creative.

Well, I guess it would be nice…

…If people stopped wanting to fill every tiny space with stuff.

I’m working home alone again, and in a vain attempt for companionship I’ve found myself nattering to objects around the house.

Those with a sniffy, homophobic disposition had the stick up their arse swiftly swapped for a giant, rubberised poker.

This week, I sent an email to one of my directors at 17:01 entitled Not Urgent Things – I know better than to email anything too important after 5 o’clock. He rang me straight back to go through everything, and I quickly spotted the accidental, additional ‘e’ in my subject line.

If you read my blog on Brand Storytelling, you’ll know that brains are lazy. Taking up 2% of our body, the bloody things use up 20% of our energy – and even if you haven’t been watching BBC Bitesize maths for KS3 (*ahem*), you’ll know that’s a lot.