New campaign for TfWM? Our name’s all over it.

Transport for West Midlands (TfWM) have recently launched their improved West Midlands Bus on Demand service, which now includes the Ring and Ride service all in one easy to use app.

Customers can order their very own bus to pick up and drop off in a door to door service. The new app allows them book and pay for their trips, cancel, move or add passengers and receive travel updates all at the tap of a screen (the old methods are still in use for those who prefer to make a phone call). The service is initially being rolled out in Coventry, with plans to expand across the Midlands.

One Black Bear were tasked with creating a new, visually impactful advertising campaign to run on DOOH, print and social across the Coventry region.

New marketing campaign for TfWM

If you’d like to order a new agency that has your name written all over it, drop us a note saying: ‘Hello my name is [insert name]’ here.

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We mask up for West Midlands Network

West Midlands Network realised that a high proportion of young people were failing to wear face masks on public transport.

This wasn’t due to a lack of material telling them to wear masks – more to do with the way they were being told. Barked, negative instructions clearly weren’t working and so something more engaging and persuasive was needed.

Our positive approach dangled a big but simple carrot.
Wearing a mask when you’re travelling will help speed up getting our lives back. The sooner the infection rate drops, the sooner all the good stuff will be possible again like festivals, gigs, sporting events and holidays.

Our campaign theme was ‘Mask up now and get your *add fun thing here* face on sooner’. Fun, oversized masks were used to create visual impact and the campaign ran on OOH, digital and social across the region.

If you’d like to see how we can get more people using your travel or tourism brand, drop us a note saying:. ‘I’m the real masked singer’ here.

  • Concept
    Jon Harrison & Richard Elwell
  • Art Direction
    Jason Vinciguerra
  • Strategy and Account Director
    Kate Hartsorn
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