Anybody who wears glasses knows that foggy lenses can be a regular problem. But not everyone knows that there’s something they can do to stop fogging happening.

That’s why optical experts ZEISS asked us to help promote their AntiFOG Kit and Wipes; two brilliantly simple products that can actually stop foggy glasses for up to three days.

With foggy glasses being a global problem, ZEISS needed a global campaign that could work from Berlin to Beijing.

This is where our invisible glasses wearer came in. The creation of our lovely, lively CGI character – without a face – allowed us to tell the story of AntiFOG without blowing the budget on endless localisation requirements.

In our creative, this poor person is endlessly plagued with foggy moments to begin with, but we swiftly demonstrate how they can Live Free From Fog, and happily ever after, thanks to the ZEISS AntiFOG range of products.

Rolling out internationally on Facebook, Instagram, YouTube and Broadcast Video on Demand we created a plethora of assets that elegantly told this tale.

Radio advertising campaign for Zeiss Vision.

As well as all the pretty picture stuff we like share on here, we also do a lot of audio creative. Rich and Jon have always loved turning their writing hands to penning radio scripts and have crafted quite a few award winners along the way.

As with all advertising, the first thing to consider is standing out and getting noticed. In the world of radio, whether that be commercial broadcast or through digital music subscription apps, it can be a very crowded marketplace so a key audio hook without shouting or being annoying is key.

Radio is a tool we’ve utilised a lot for our client ZEISS lenses. Not the first medium you’d put on the list for an invisible but very much visual product. But we love a challenge.

Below is just a small example of some recent ads we’ve created for them. Hope you’ll agree, you don’t need to see something for you to be able to picture it.

Radio advertising campaign for Zeiss Vision

If you like the sound of us and what we do and would like to hear more, drop us a note saying:. ‘Video will never kill this radio star’ here.