We were as jolly as elves on Boxing Day to be briefed to help Transport for West Midlands encourage more people to use the region’s public transport network over the festive winter period.

It was important to craft messages for all kinds of yuletide traveller: from panto-goers jingling all the way to the theatre, to bargain hunters dashing through the sales, each ad was decorated with festive warmth wherever possible.

If you’re looking for an agency to share the journey with, drop us a note saying ‘There’ll be another one along any minute’ here.

Of course, the winter wonderland can be unpredictable. Meaning there was also the need to provide a structure to share any disruptions on the network with the public.

But we’ll be crossing our fingers in our winter mittens hoping these ads won’t be needed too often.

Due to the immovable deadline of winter, all assets were turned around faster than Santa’s sleigh on Christmas Eve.

These festive messages twinkled across billboards and 6-sheets throughout the city, not to mention popping up all over social media channels like German sausage sellers on New Street.

The chosen campaign “Dangerous Driving Ends Lives in a Heartbeat” emphasises the idea that reckless driving has instant, life destroying consequences.

It’s a wake up call to drivers that one moment, one mistake, when driving dangerously, can destroy the lives of others, as well as their own.

It is part of the wider “Operation Triton” which is seeing the WMP crack down on bad driving, and a range of other initiatives, following a series of tragedies on Birmingham’s roads.

This is a cause close to the agency’s heart​. We’re proud to have played our part​ in trying to prevent more families from going through the pain of losing loved ones as a result of dangerous driving.

If you’re interested in how we can help you deliver an important message, drop us a note saying ‘Let’s chat’ here