I made it through 12 minutes of The Greatest Showman. 15 if you count the 3 minutes it stayed playing while I went to load the dishwasher.
Now more than ever authentic communication is key. Appreciating I’ve used Terry Tibbs to illustrate this point, I think we’re all kinda bored of the bollocks. If we’re going to engage with a product, it’s the brand that’s got to speak… and not like we’re thick, or don’t understand.
Talk to me. Not at me.
We’re all familiar with the ‘screamy, shouty, panicked, best ever offer, don’t miss out, you’ll regret it if you do, call us now!!’ bollocks. But fear of missing out is actually a pretty neat tool when it’s used properly.
The 20th of March 2020 was my birthday. And the day we were told everything was to close. And that you could only leave your house for one of four reasons. So. Big day all round, really.
Surviving and thriving while working from home. *without referencing THAT That Mitchell & Webb sketch.
Turning the air blue, or turning heads? Does swearing have a place in advertising? Abso-fucking-lutely.