Postcards that hit home

We’re delighted to be continuing our support for Birmingham homelessness charity SIFA Fireside. We are following on from last year’s work with another outdoor advertising, print and direct mail campaign that shines some sunlight on their summer donations shortfall.

The campaign flips the classic summertime postcard image and messaging to depict a person experiencing homelessness accompanied by the headline “Wish I wasn’t here”. This poignantly highlights the stark reality faced by many individuals all year round.

Helping Hands

The writing on the postcards used across the campaign was created by working alongside the people that SIFA supports. Adding a personal touch to the campaign, this element ensures that the words of those directly affected are seen and heard.

These real handwriting samples of those with lived experience of homelessness were gathered during one of the regular art classes that the charity runs at its Digbeth Support Centre.

The Support Centre serves as the city’s central hub for adults without a place to call home. Offering a comprehensive range of responsive services, including health clinics, housing advice, financial planning. As well as providing hot meals, showers, clothing, and laundry facilities.

Over summer, donations are desperately needed for unrestricted funding to help keep the Homeless Intervention Service going. This service is dedicated to supporting adults experiencing homelessness in Birmingham.

Poster, postcard, pledge.

You will be able to see this charity outdoor advertising campaign on billboards across the city. All thanks to the generous donation of space from our friends at Ocean Outdoor.

For the price of a postcard and the postage, you can also play your part in addressing homelessness in Birmingham and ensuring that support is available year-round, not just during the holidays. To send your own bit of kindness this summer, visit: sifafireside.co.uk/holiday/