Ooh, look at this OOH

We’re chuffed to be working with the M6toll as they look to accelerate their brand growth.

The M6toll is a particularly brilliant stretch of asphalt. Keeping the West Midlands moving and serving over 50,000 customers a day. Cutting journey times for drivers that use it – and those that don’t.  

It’s got many selling points, not least the numerous economic and environmental benefits it brings to the region. But the big reason for jumping on, on an individual level, is the way it always helps slice those minutes (sometimes hours) stuck behind the wheel.

As part of a bigger remit for the business (more exciting new work coming later this year), we’ve been encouraging local road users to choose the M6toll with the help of strategically placed, out of home advertising in key locations. To support this we’ve also created a number of animated assets to be used across digital channels. 

This simple yet smart creative gets straight to the point, reinforcing the message that the M6toll is good for trips to the airport as well as all kinds of journeys, big and small. And well, that’s pretty much the long and short of it. 

So, next time you’re stuck in traffic, listening to Ken Bruce, take a look out the window at the posters around you and maybe consider taking the toll.

  • Jenny Green & Tristan Vere-Hoose Creative
  • Kimberley Bishop Animation
  • SLAM Productions Retouching
  • BBJ&K Media