Bears are on Fire with Birmingham Phoenix win
We’re proud to announce that The Birmingham Phoenix has landed at One Black Bear after a competitive pitch. đ„ Weâve padded up once again to hit it out of the park and build on our amazing work with Warwickshire County Cricket Club and help take the Phoenix fanbase to the next level. Weâll be smashing …
FlixBus UK begins journey with One Black Bear
We’re thrilled to announce we’ve been appointed by the wonderful team at Flix to create their biggest UK campaign to date! Following our pan-European collaboration in 2025, weâre back encouraging the UK to âSwitch to FlixBusâ through a bold, cheeky, and high-impact campaign launching next week đ We’ll be working with Mediaplus UK to truly …
Beware the finfluencers.
You may well have seen Manosphere, Louis Theroux’s latest compelling and disturbing documentary on Netflix. If you have seen it, you may have reached the very same conclusion as quickly as I did: namely, that it’s all just about making money. Just hard dollar, and nothing more. Because whenever the characters in question were challenged …
Sans woke if you please.
In December 2025, the US state department (headed up by Secretary of State Mark Rubio) pulled a long face about a certain typeface. âCalibriâ had been the font of choice for the state department since 2023 – coincidentally while Joe Biden was in power. Clean, modern and accessible was the thinking. Well at least to …
A word about Brexit
Donât panic, this isnât a thousand words on the fineries of re-joining the custom union or soft cheese tariffs. Just a simple lesson from the past in regard to messaging. Now it may not feel like it, but weâre rapidly approaching ten years since that fateful day when we chose to leave the EU. Now, …
Is performance still performing?
The performance marketing landscape is changing. Fast. For the first time in two decades Google has seen a drop in search activity, with January 2025 marking the fourth consecutive month its market share sat below 90%. Of course they still have a monopoly, but thereâs no denying this is a significant shift as new ways …
Allow us to lend a paw
Of course weâve had a read of âHow Are Marketers Doing?â, the recent report from the team at The Marketing Meetup on the collective feelings of the industry and it’s certainly a mixed bag â pressured, excited, but undeniably drained. Itâs a thoughtful, well-crafted report and it goes without saying, a huge credit to the …
An Intelligent Environment, or Artificial Commitments?
The world is competing in two races. One to halt the devastating effects of climate change. One for AI glory. The rise of coverage and subsequent interest in these topics has been meteoric. But how can they work together, and in 2025 what impact might this have on our industry and the wider world. Letâs …The Social Saga Part One
On Friday 13th I watched something truly horrifying. Remember that scene in Scream? Well Channel 4âs âSwipedâ just took scary-phone-time to a whole new level. The show sees a class of year 8âs give up smart devices for three weeks, and is littered with spine-chilling facts about phone usage and the types of content not …
Bears Broadcast
Our two creative partners both took to the online airwaves recently to talk to the world about very different subjects. First up, Rich was invited onto a panel discussion about the power of having a distinct tone of voice with the GO! Network – you can view his thoughts here: https://vimeo.com/1031905671 And a few weeks …