Look Beyond Ad Campaign for coach brand National Express
Summer 2018 saw our Look Beyond campaign for National Express continue with aplomb thanks to the efforts of a great team (and great client) working hard to get this beast of a campaign – over 900 separate pieces of artwork – landed in time. Phew.
Boasting a plethora of media channels from outdoor to press. Digital to social. Video to radio… and a whole bunch of variants written specifically for different regions, the campaign delivered incredibly strong numbers. Core revenue was up 10.1% and passenger numbers grew by 6%. And importantly ROI was up 33% against forecast. This really was an impactful campaign that it appears the public appreciated the targeting and local messaging.
Look Beyond Ad Campaign for coach and travel brand.
If you would like us to help you look beyond the norms of advertising, drop us a note saying: ‘I see further by standing on the shoulders of bears’ here.
