Turning up the power for Isuzu

Isuzu recently announced the arrival of the first fully electric pick-up trick to the UK market – an exciting prospect for the future of commercial vehicles across the country.

So, in the run up to the launch, we were busy working behind the scenes preparing the Isuzu website for a new type of pick-up customer.

Taking inspiration from campaign creative designed by 438 Marketing we had to find a way to split the website down the middle, introducing the electric pick-up to an audience that had become used to a diesel only experience.

We used the distinctive look and feel of the EV campaign to produce a visual journey for website users, allowing them to choose their ‘side’ and explore either range.

The electric ‘half’ of the website includes specific UX features and tools to create a smoother more ‘alive’ user experience so it feels slicker and smoother compared to the grit of the diesel side.