Turning the air blue, or turning heads? Does swearing have a place in advertising? Abso-fucking-lutely.
…was how my Grandpa used to start pretty much every sentence I remember. From expeditions to Kenya during his stint in the army, to recanting chats over the garden fence with Fred; everything was a little tale to be told. Knowingly or not, for me, he was the first person to allude to the importance of storytelling.
Like the majority, I’ve been absorbed in the recent wave of moon landing related content, and understanding the wider narrative of the political, social and creative revolution surrounding it.
Having trouble finding a team prepared to dive deep enough to understand your brand?
OBB could well be your lifeline.
40 years and we still haven’t learned a thing.
January saw me seriously cut down the caffeine. Limiting myself to one weak coffee per day was a refreshing break, but living on green tea was always unacceptable as a long term commitment. Finally, it was February, and I was first in the queue for a double espresso with extra presso. But my coffee holiday had heightened my senses to something.