Did the EU need a Marketing Director?
Brexit, Brexit, Brexit. There are a thousand case studies waiting to be written on the subject. Whatever your take on it, the comms and marketing hasn’t exactly been a roaring success.
Wanted: Orphans willing to risk death daily.
Want to spend $5 on a logo? Get one off the internet.
More than a miracle.
Why the story of a headless chicken shouldn't be advice on how to structure a marketing budget.
Lines win pitches.
Positioning lines capture the imagination and once a potential client is sold on one, the business is pretty much yours. Convincing a nation though, well that's a tougher ask.
Who’s up for a bit of moose dropping?
We've all experienced it. That moment when your 'so obvious' idea isn't understood.
Faking it could be fatal.
While the Trumpisms continue to flow, there is one thing to thank him for.
Time to wake up and smell the Espresso Martini.
With Lloyds of London announcing a working hours drinking ban, we look at what this means to our very own advertising and PR industry.
Having a point of difference.
Integrated agencies promise to solve all your PR and marketing problems while nestled under one roof, but when social media is sat on one floor and digital are in the basement, how truly integrated are they?
I’ll have a Big Lack and Demise please.
Remember the first McDonalds opening in Moscow or the first KFC flinging open its doors near Tiananmen Square? Well, things aren't quite so happy (meal) anymore.
Where have all our heroes gone?
They say never meet your heroes. Guess you've got to know who they are first.