AI Came, AI Saw, AI Conquered?
The release of OpenAI’s ChatGPT has prompted much wailing and worry amid the worlds of business and education. The tech has been around for a short while but now it is married up with a conversational interface. This combination seems to have heralded a new glorious gold rush of endless computer crafted ‘content’.
Invest Now. Profit Later.
As we navigate our way through another economic shit show, it’s all too easy to flip the metaphorical ‘out to lunch’ sign. But I implore you to hold your metaphorical horses on that. Step back from the urge to sit back. Because in a situation like this, there’s only one place you should be heading. The front.
2022: A year in review
2022. Possibly the biggest year in our history. Here's a little look back.
The Mayor and the Bears
Midlands Metro Mayor, Andy Street, visits Birmingham advertising and marketing agency One Black Bear in their new Jewellery Quarter home.
Adding to the Christmas Spirit at One Black Bear
Spirit Health have appointed One Black Bear to work across their Medicines Optimisation division, in their quest to make health easy.
MedMin prescribes One Black Bear to treat launch campaign
Medmin, the private healthcare group that manages consultant surgeons’ work in the private sector, has appointed One Black Bear to launch its Get Well Soon, self-pay service. Launched in response to ever-increasing NHS waiting lists, Get Well Soon offers patients without private medical insurance the chance to be seen and treated quickly by a consultant surgeon in the private sector.
F. Hinds rings the changes with appointment of One Black Bear
The long established High Street jeweller, F.Hinds has appointed One Black Bear to handle creative & BBJ&K to handle media for its first foray into mainstream advertising in its 166 year history.F. Hinds rings the changes with appointment of One Black Bear +
Ticking away the moments
We can define time as the measurable period during which an action, process, or condition exists or continues. Or the Pink Floyd classic my Dad used to blast on long car journeys to wake up my Mum. Up to you.
Don’t put all your eggs in one agency.
I worked at a small media agency for four years, collaborating with creative agencies. I joined One Black Bear, and now collaborate with media agencies. I’ve been on both teams, heard rationale for both arguments. But now, I think I've finally made my mind up. When it comes to developing and delivering a campaign - it should start with the creative.
Celebrated creative team join One Black Bear
We're proud to announce the arrival of Jenny and Tristan from Chapter as a senior creative team to bolster our product and thinking.