Along with the world and his/her professional wife/husband, I welcome the recent announcements that various organisations are collaborating on a new code of ethics.
Even we can’t quite believe it but the nominations are out for the Cream Awards and we find ourselves with a staggering 18 nominations across 15 categories for six clients.
As budgets are continually squeezed, the skillsets of both our creatives and marketeers are being re-routed. We're being forced to change into something we're not just to survive.