iCopy: Will robots be the new writers?
The robots are coming. Correction - the robots are here and they’re changing the future of copywriting as we know it.
Cream has finally passed its sell-by date
The Cream Awards have evaporated. We're proud to have won at the first and last.
Blast:02 The Donny Situation.
'The task wasn't to be creative, it was to be correct. Get the advertising right and only then can you set about making it creative'.
Who am I? No, really – do you honestly have any idea?
Personalisation. The next big thing apparently. Really? You don't even know how many sugars I have in my tea.Who am I? No, really – do you honestly have any idea? +
The difference between a good ad, and a memorable one
A good advert is a bite sized chunk of entertainment with product placement sprinkled throughout.
A sweet start to 2018
The agency has been tasked with relaunching Mighty Fine’s look as well as projecting the brand and broadening its awareness.
Blast:01 Getting off to an Unsuitable start
2018 marks 15 years since Rich and I decided to take the plunge and start our first agency.
T-minus & biscuits
Finding common ground gets results, not waving our weapons around.
