The true test of research
Research and planning in advertising As a planner who spends a significant part of my day-to-day life extolling the virtues of research and trying to persuade clients they should do more, where does it fit in the creative process? Fail A recent article in Marketing Week tells the story of the famous Guinness ‘Surfer’ ad …
BLAST: 04 Sweeping the boards.
How an outdoor campaign printed on boards swept the board
No grey area for the Men in Black or the BBC
Can advertising save the BBC? I hope so and not the type you're thinking.
New managing partner at One Black Bear
New Managing Partner for Birmingham creative agency One Black Bear has promoted Kate Hartshorn to managing partner. The move will see Kate lead the agency alongside owners and founders, Richard Elwell and Jon Harrison. Previously, Kate spent fifteen years with Big Communications – now known as Big Dog – as client services director and later, …
Smile as you knead the dough
Are you happy in your work? It will certainly show in the work if you're not.
Gold and silver awards for National Express at Roses
Look beyond London. A campaign for National Express (but a message for all clients out there) wins at The Roses Creative Awards.
Data suggests : Be more than just a number.
Data fraud is happening in your boardroom and why there's never been more need for creative firewalls.
Small businesses : Be bold with figures.
How a little known legal figure cut the most exceedingly good deal in the galaxy.
Did you read that report?
The saying actions speak louder than words should ring out in every agency across the land.
Five Roses Creative Awards nominations
Collectively, the US spends $3billion a year on award entries. This year we're giving them a run for their money.