Carrot Wars
We all get carried away at Christmas, it’s part of the fun. Whether that’s eating your body weight in Quality Streets, buying enough presents to sit under and occupy a forest of Christmas Trees or drinking your sixth mulled wine on a Tuesday night and going to work the next day because… well f*ck it, it’s Christmas. However, getting carried away with the season isn’t just limited to Wednesday morning hangovers, it can also spill out into the work we do.
Be Fierce
2018 has been a rollercoaster of a year. At the end of March we were closing our best year ever financially but with the knowledge that by July we would have a big hole in the numbers for the coming year.
Now that’s what I call music!
It was a year of mood rings, Bang On The Door pencil cases, Sabrina the Teenage Witch, and the film that changed all our lives, Titanic. And just when I thought things couldn’t get any better, 1997 was topped off when the best female group in the entire history of my 11-year life released ‘Never Ever’.
Curtain lifts on The Alex’s new identity
As part of The Alexandra's £650,000 revamp, Birmingham's flagship theatre has unveiled a new brand identity, developed by Digbeth based One Black Bear.
Is lying OK?
Most normal people – sociopaths and psychopaths excluded – have a moral compass and know what is acceptable and what is not.
Do not read this blog
There’s something strangely satisfying about doing something you have been told you shouldn’t do.
All aboard the cyborgs.
Tech in travel Swedes can now have their train pass implanted. So hands up who wants to be a Transhumanist. In Sweden you can now have your train pass implanted into that small bridge of skin linking your thumb and forefinger. Implant Party About the size of a grain of rice, commuters need only waft …
Do we need a new recipe for diversity?
Diversity and Inclusion in advertising It’s nearly Bake Off time. Yesssss. Surprisingly, what got my attention more than the concept of cakes was actually the way I found out Bake Off was back. Unlike 2017’s ad that showcased a singing selection of pristine pastries. This year’s campaign has embraced those, shall we say, more unconventional …
And how would you like your creative Madame?
Creative led agencies Whether you like your creative served raw or done well, we can all agree it needs to be produced with love and expertise. If you’re going to really enjoy and savour it, make it with love and knowledge. Running an agency without a creative at the helm (and by that I mean …
The true test of research
Research and planning in advertising As a planner who spends a significant part of my day-to-day life extolling the virtues of research and trying to persuade clients they should do more, where does it fit in the creative process? Fail A recent article in Marketing Week tells the story of the famous Guinness ‘Surfer’ ad …