The story

In response to a complex brief, the new solution allows dealers to customise their own website while still conforming to Honda’s CI guidelines.

Dealers are able to choose their own navigation style, fonts, colours, logo and homepage layout as well as being able to include their own individual site sections using a personalised CMS built on the open source (PHP) Bolt platform.

The details

Features of the site include a fully up-to-date product listing, accessories area, used bike locator and interactive finance calculator along with full CRM integration, meaning that this new solution slides seamlessly into existing dealer management systems.

A bespoke Used Motorcycle Locator has also been integrated into the national site, automatically feeding Honda stock from dealer websites, as well as from third party sources such as AutoTrader, MCN, Pinnacle and Catalyst.
Receiving over 18,000 visits per month and generating hundreds of leads for dealers, the system is available to all Honda dealers who wish to use it, not just those who use the dealer websites.