The idea

The nature of the product made it high in protein, zero carbohydrate, zero MSG, low GI and low fat. Everything the body-conscious gym bunny desires when craving for a reward post-workout.

So, we set to work designing packaging to suit under our newly devised new fitness-centric brand name, Active Nutrition Labs. Seeing as high protein was one of the key benefit of the product, the name ‘Proteinium’ seemed to fit the bill.

Now, for the look and feel. We borrowed heavily from the periodic table of elements and chose a striking yellow, black and silver colourway to give the pack real stand-out.

We were also delighted that ‘Proteinium’ picked up a Gold for packaging at the 2014 Cream Awards. If you want to give the product a try, you can order it online at Tropicana Fitness.