The brief

The client came to us with the idea of creating a little tomato hero and we turned to the brilliant illustrator and master of character development, Andy Lawson, to help create ‘Tommy’, the star of the campaign. Running across social, CRM, digital and POS, the campaign aims to raise money and awareness through the sale of specially made soup in coffee shops, pubs, cafes and restaurants across the region. The client will even be taking it to the streets themselves with a series of pop-up events planned.

Be a hero

If you see the winter warmer for sale, be a hero and help this great charity continue their support in preventing youth homelessness across the Midlands.

This latest campaign comes on the back of multiple award wins for the agency at Roses, Cream and CIPR Pride for St Basils who have also just appointed us to redesign and build their website.


  • Concept Christine Luke-Harrison
  • Illustrator Andy Lawson
  • Typographer Lee Bryan