OBB sticks the boot in for Create Central

Gaining valuable TV, film and games industry experience can be a huge challenge for many emerging creative talents. West Midlands Combined Authority (WMCA), Create Central and Solihull College understand this and have come together with industry partners to develop the bootcamp scheme to offer that essential foot in the door.

Here at One Black Bear, we created a campaign built around the strategy ‘Create a scene’ and tapping into iconic industry graphic shorthand cues.

By asking people to prove their desire for the industry, we hope to appeal the brightest and best. The campaign runs across digital OOH, social and onine.

  • Jon Harrison & Rich Elwell Creative Direction
  • Jason Vinciguerra Art Direction
  • Lee Bryan Design & Animation