The story

Between the 12th September and 21st October 2016, the Severn Tunnel was closed down for essential rail maintenance, blocking the route between Cardiff and London and causing disruption for commuters and leisure travellers alike.

For National Express, the timing couldn’t have been more perfect. The closure coincided with the release of ‘The Magnificent Seven’, a remake of Hollywood’s 1960 classic of the same name, providing the perfect platform for our somewhat tongue-in-cheek campaign…

The creative ran across radio, press, OOH, digital display and CRM.

Take a listen to the radio, it has a cowboy, a big western score and a horse. Yeee-Ha!!!!

Listen to our radio ad