Like many businesses opticians around the UK had to close their doors due to Covid 19 leaving many people missing out on important eye tests and getting new lenses. With the announcement from the government that they would be able to reopen, ZEISS briefed us to develop a campaign to help drive footfall back to their partner opticians.

The campaign needed to reassure people that a trip to the opticians was low risk and show how Zeiss had been working with their partners to create the safest environment possible.

In response to the brief we came up with our ‘Let’s see the world again, safely’ campaign. The tone was warm and reassuring and also played on the fact that people are coming out of lockdown to see friends and family again. The campaign included radio, outdoor, social and digital.