Following on from our previous collaboration on the Police Federation Northern Ireland #weareyou campaign, One Black Bear have once again partnered with fellow Birmingham based production agency Tinker Taylor to promote a new campaign for the Scottish Police Federation #itswhatwedo.
The brief was to design and build a website to accompany their awareness campaign: It's What We Do.
Tinker Taylor produced some striking film content and alongside our website they were used to highlight the important work every police officer undertakes, and the darker side of the job - the part that the public often forgets or overlooks.
The films premiered in cinemas before being shared across social media. We wanted to reflect the cinematic feel through the design of the site using bold typography, gritty stills and strong imagery. Keeping type to a minimum and using video as the hero content created a strong, visual presence that truly represents the campaign and supports the campaign message.