Having previously been chosen as Marketing Birmingham's web agency, we've joined forces with them again - along with Heavenly - a global brand consultancy, to promote the Greater Birmingham area by designing and building a new website which allowed members of the public the opportunity to post their views on the area over a six week period.
The initiative - commissioned by the Greater Birmingham & Solihull LEP (GBSLEP) - has been set-up as part of its competitive positioning project to help identify how the area should be promoted internationally to businesses, tourists, the media and other organisations across the world.
Users were able to submit their thoughts through a number of online interactive tools, including a survey, storywall, 'Birmingham Snapshot' photo gallery and a WordCloud which aims to gather information on the five most commonly associated words with the Greater Birmingham area.
198 survey responses
461 words submitted
41 snapshots uploaded (with loads more submitted through Instagram)
32 stories submitted
The results are being used as we speak to help position the region and provide a strategy for growth.