Introduction

Easter, leading into summer is a key trading period for National Express and with fares from just £5, why wouldn’t you just take off and do something?
Our thinking of ‘minimum expense for maximum experiences’ pointed us to writing big, rallying statements that were deployed across video, OOH, social and mobile.

We think we’ve really captured the essence of the National Express brand within this new work. The animation style used is deliberately stark and simplistic and was superbly put together by our friends at Second Home.

The ad campaign runs across online video, OOH, press, digital display, social and CRM.

  • Creative Elwell & Harrison
  • Animator Second Home
  • Design Lee Bryan