Eurolines coaches serve over 450 locations across continental Europe boasting super low fares, a generous luggage allowance and city to city drop offs meaning no transfers.
The task has included devising a completely new advertising strategy that will underpin a programme of campaign activity planned throughout the year.
The creative approach centres around the ever-expanding popularity of ‘destination review culture’ and will feature humorous/ridiculous reviews of Eurolines destinations – all countered by what you can expect once aboard.
Richard Elwell, Creative Partner of One Black Bear added: "Eurolines is a brand we're really looking forward to developing creatively given the advantages it offers over and above air travel - and not just the low cost of a ticket. We aim to position the brand as a genuine, relevant alternative when traveling to Europe and most importantly, instilling some fun into the campaign".
The work will roll out across press, poster, digital, CRM and POS.
Eurolines is the latest addition to our existing stable of National Express Group companies including lead marketing, social and CRM agency for National Express Coach and digital agency for UK Bus.