The work

The first burst comprised a series of ads, advertorials and a welcome pack for Ready Camp, their fantastic glamping experience, which took on a rustic and informal look and feel.

This was followed by ads for their Camping In The Forest¬†brand, building on and developing the already established strategy ‘A Place Called Away’ and bringing to life the sentiment of escapism, which is achieved by a return to nature.

We also pulled together a suite of ads for their camping and caravanning insurance policies, and more general Camping and Caravanning Club brand mailers and promotional materials.