The 16-18 travelcard. It makes perfect sense.
After a competitive pitch, we were tasked by West Midlands Network to promote their free 16-18 year old Swift photocard which entitles those in possession to gain upto 50% off their train and bus travel.
A fun and irreverent poster and press campaign was developed to run across the West Midlands on OOH and further education campus sites as well as targeting through Social Media channels.
A notoriously difficult to reach target audience, our creative deliberately avoids being too ‘advertising-y’ yet never shies away from delivering a strong proposition.
- Jason Vinciguerra Creative