Come on in, the water’s lovely.
Brand deep dive – Having trouble finding a team prepared to dive deep enough to understand your brand? OBB could well be your lifeline. Deep sea divers are in short supply. The North Sea oil business offers rich pickings for those who brave its frigid depths to repair pipelines and the like – often in …
Wake up and smell the coffee tax
January saw me seriously cut down the caffeine. Limiting myself to one weak coffee per day was a refreshing break, but living on green tea was always unacceptable as a long term commitment. Finally, it was February, and I was first in the queue for a double espresso with extra presso. But my coffee holiday had heightened my senses to something.
Couldn’t get my Ed round it
The power of love or loathe advertising September 2017 saw TMW Unlimited launch Kinder Bueno’s Adulting campaign, using social language to tap in to a grown up audience. Designed to resonate with Bueno’s majority audience who would “prefer to permanently remain 29 if they could”, vloggers and influencers are shown rewarding themselves for ‘adulting success’. …
It’s time I faced up to things
I am working in my third agency. At my first agency, my manager always asked me to deliver information “In a nutshell please Beth!” when time was of the essence, and my detailed narrations were perceived to be a little much. In my second agency, it appeared I had mastered the art of verbal summary but to the detriment of my expressions.
Carrot Wars
We all get carried away at Christmas, it’s part of the fun. Whether that’s eating your body weight in Quality Streets, buying enough presents to sit under and occupy a forest of Christmas Trees or drinking your sixth mulled wine on a Tuesday night and going to work the next day because… well f*ck it, it’s Christmas. However, getting carried away with the season isn’t just limited to Wednesday morning hangovers, it can also spill out into the work we do.
Be Fierce
2018 has been a rollercoaster of a year. At the end of March we were closing our best year ever financially but with the knowledge that by July we would have a big hole in the numbers for the coming year.
Now that’s what I call music!
It was a year of mood rings, Bang On The Door pencil cases, Sabrina the Teenage Witch, and the film that changed all our lives, Titanic. And just when I thought things couldn’t get any better, 1997 was topped off when the best female group in the entire history of my 11-year life released ‘Never Ever’.
Is lying OK?
Most normal people – sociopaths and psychopaths excluded – have a moral compass and know what is acceptable and what is not.
Do not read this blog
There’s something strangely satisfying about doing something you have been told you shouldn’t do.