Appetite for disruption.
Disruption in advertising… really? After a year of retreat, agencies and brands need to come back fighting. As good friends for many a year, the late, great Oliver Reed often liked to invite the equally late, great Keith Moon over for afternoon drinkypoos at his sprawling country estate. Arriving in style In keeping with his …
Lockdown..or showdown.
Keeping clients out of copyright jail – If you’re going to breach copyright in these testing times, you could (grimly) reap what you sow. I read with intrigue the other day that during lockdown, breaches of copyright and unlicensed usage of music and images had hit a ten year high. Perhaps it’s because the culprits think …
Could you repeat that?
I made it through 12 minutes of The Greatest Showman. 15 if you count the 3 minutes it stayed playing while I went to load the dishwasher.
Talk to me
Now more than ever authentic communication is key. Appreciating I've used Terry Tibbs to illustrate this point, I think we’re all kinda bored of the bollocks. If we’re going to engage with a product, it’s the brand that’s got to speak... and not like we’re thick, or don’t understand. Talk to me. Not at me.
Sale Ends Sunday
We’re all familiar with the ‘screamy, shouty, panicked, best ever offer, don’t miss out, you’ll regret it if you do, call us now!!’ bollocks. But fear of missing out is actually a pretty neat tool when it’s used properly.
Ch-ch-ch-ch-changes
The 20th of March 2020 was my birthday. And the day we were told everything was to close. And that you could only leave your house for one of four reasons. So. Big day all round, really.
Where do you get your ideas from?
Surviving and thriving while working from home. *without referencing THAT That Mitchell & Webb sketch.
Dare to Swear
Turning the air blue, or turning heads? Does swearing have a place in advertising? Abso-fucking-lutely.
Shall I tell you a story?
...was how my Grandpa used to start pretty much every sentence I remember. From expeditions to Kenya during his stint in the army, to recanting chats over the garden fence with Fred; everything was a little tale to be told. Knowingly or not, for me, he was the first person to allude to the importance of storytelling.
Advertising Space
Like the majority, I’ve been absorbed in the recent wave of moon landing related content, and understanding the wider narrative of the political, social and creative revolution surrounding it.