Who am I? No, really – do you honestly have any idea?
Personalisation. The next big thing apparently. Really? You don't even know how many sugars I have in my tea.
The difference between a good ad, and a memorable one
A good advert is a bite sized chunk of entertainment with product placement sprinkled throughout.
Blast:01 Getting off to an Unsuitable start
2018 marks 15 years since Rich and I decided to take the plunge and start our first agency.
T-minus & biscuits
Finding common ground gets results, not waving our weapons around.
2017 was okay, 2018 just has to be good
2017 was a bit pants overall, next year we all have to take it up a notch or two.
The dinosaurs are scared of being dinosaurs
Maybe, just maybe that digital meteorite that struck won't be the end of the marketing world as we know it.
Getting our ethical act together
Along with the world and his/her professional wife/husband, I welcome the recent announcements that various organisations are collaborating on a new code of ethics.
Creativity. Why bother changing things?
I'm tired of trying to change the world.
It’s good to give
One Black Bear organised a charity bake sale for Macmillan on Friday 29th September. You can read all about general selfless acts and good deeds here.