Mums vs. James Martin.
Just a few weeks' ago, Iceland announced it was ditching famous faces in favour of 'real' mums. Now Asda reveals celeb chef James Martin as their new ambassador. Who will be the supermarket star?
Bloody good show.
For years, advertisers of feminine hygiene products have felt the need to beat around the bush. So to speak. But Bodyform has just broken this ridiculous taboo.
Fear sells and we’re gladly buying.
The trouble with democracy is that you run the risk of getting what you vote for.
PR doesn’t operate in a vacuum – and neither do we.
PR today is anything you want it to be, but it all starts with a need or desire (you) and a great idea, successfully executed (us).PR doesn’t operate in a vacuum – and neither do we. +
The need to improve human trafficking.
Advertisers the world over are up in arms at reports that their recently trusted new friend, the oh so measurable, web traffic is indeed bots masquerading as real customers.
Don’t look back in anger.
In an attempt to get people to forget about recent scandals, the Co-op is going back in time.
Roses and the thorny issue of awards.
Last week we attended the Roses Creative Awards in Manchester. We had two nominations but walked away with nothing.
You’re a shambles. We’re a shambles. That’s why it works.
If we cock it up, a rival will be only too happy to fill our shoes.You’re a shambles. We’re a shambles. That’s why it works. +
The invisible Planner.
Why it's important for an agency to be heard but not seen.
You hack at my poetry until it is dust.
In the week that celebrates the 400th anniversary of Shakespeare's death, Rich has been contemplating where he fits in the world of writing.