PR doesn’t operate in a vacuum – and neither do we.
PR today is anything you want it to be, but it all starts with a need or desire (you) and a great idea, successfully executed (us).PR doesn’t operate in a vacuum – and neither do we. +
The need to improve human trafficking.
Advertisers the world over are up in arms at reports that their recently trusted new friend, the oh so measurable, web traffic is indeed bots masquerading as real customers.
Don’t look back in anger.
In an attempt to get people to forget about recent scandals, the Co-op is going back in time.
Roses and the thorny issue of awards.
Last week we attended the Roses Creative Awards in Manchester. We had two nominations but walked away with nothing.
You’re a shambles. We’re a shambles. That’s why it works.
If we cock it up, a rival will be only too happy to fill our shoes.You’re a shambles. We’re a shambles. That’s why it works. +
The invisible Planner.
Why it's important for an agency to be heard but not seen.
You hack at my poetry until it is dust.
In the week that celebrates the 400th anniversary of Shakespeare's death, Rich has been contemplating where he fits in the world of writing.
Searching for a soulmate.
Technology means it's never been easier for agency functions to move in-house. However, since the dawn of time, we've always needed that special someone in our lives.
The impossible sell.
The sweet spot is a feeling of nervousness but not absolute dread, excitement that doesn’t cross over to fear.
Forget the carrot, use a tiny, little stick.
Meeting after presentation after briefing, we discuss conquest business versus that awful term ‘low hanging fruit’. Where should we focus hard working budgets?