


A bit of Four thought.
With Steven Spielberg directing a film on the streets of Birmingham city centre it is tempting to envisage a new era when the Second City is at the heart of all things media and culture.
Actions speak louder than words.
We operate in an industry where anyone can claim to be an agency.
The thin line between mediocre and massive.
Hire a real orchestra and sell the shared Mitsubishi Shogun to settle the invoice or go bankrupt. The story of insisting on better.
Hitching a ride on ‘traingate’.
Five tips for creating topical ad campaigns: How One Black Bear hitched a ride on ‘traingate’ for National Express.
Keeping it out of the family.
Why does the advertising industry have so few family businesses?
How a PR faux pas brought the cold war to an end.
We all know the rules of preperation, practice and performance. Here's the story of how all those were ignored and the result changed the world.
The train adds to the strain.
Will the recent rail fare rises start driving commuters out of the capital and into the arms of the welcoming provinces?
Walk the talk.
If you don't listen, how can you possibly expect to know how to talk?
The art of deconstruction.
I have done it longer because I did not have the leisure to make it shorter.
The NHS post-Brexit – a case for special treatment.
The non-UK EU citizens working in the NHS in England make up 10% of registered doctors and 4% of registered nurses.