After their ad promoting the Channel 4 coverage of the 2012 Paralympics, it was hard to imagine how the creative team could come back this year with anything anywhere near as good.
A new chapter in the One Black Bear story has begun; we've merged our agencies, estalished a new team of directors and expanded our expertise to offer a full service solution - not just the bear necessities.
At the forefront of regional growth thinking in recent decades has been cluster theory, introduced by professor Michael Porter in his book The Competitive Advantage of Nations back in 1990.