Shall I tell you a story?
...was how my Grandpa used to start pretty much every sentence I remember. From expeditions to Kenya during his stint in the army, to recanting chats over the garden fence with Fred; everything was a little tale to be told. Knowingly or not, for me, he was the first person to allude to the importance of storytelling.
ZEISS focuses on growth with One Black Bear
Iconic lens brand ZEISS have appointed us as its UK agency for advertising, design, retailer support, PR and social media following a three-way pitch.
Advertising Space
Like the majority, I’ve been absorbed in the recent wave of moon landing related content, and understanding the wider narrative of the political, social and creative revolution surrounding it.
Come on in, the water’s lovely.
Brand deep dive – Having trouble finding a team prepared to dive deep enough to understand your brand? OBB could well be your lifeline. Deep sea divers are in short supply. The North Sea oil business offers rich pickings for those who brave its frigid depths to repair pipelines and the like – often in …
A night of puerility with Mark Denton
Holding on to childish notions and having fun with creativity. The first of our Fierce Talks couldn't have had a better speaker.
One Black Bear up to scratch for Chips Away brief
One Black Bear have developed a new strategic positioning and creative look and feel for leading paintwork repair brand, Chips Away.
The value of creativity when running an agency.
Listen to Rich as he talks about 16 years in the creative hot seat.
Wake up and smell the coffee tax
January saw me seriously cut down the caffeine. Limiting myself to one weak coffee per day was a refreshing break, but living on green tea was always unacceptable as a long term commitment. Finally, it was February, and I was first in the queue for a double espresso with extra presso. But my coffee holiday had heightened my senses to something.
More points for the bears
The UK division of the largest independent tyre and autocare network in Europe, Point S, has appointed One Black Bear. The first brief is to recruit more independent garages to sign up to membership with this hard hitting trade press advertising campaign, which stresses the benefits of being part of a multi-national group, while retaining all their individuality.