Corporate Social Responsibility in its many guises covers a very broad spectrum of truly great business practice as well as some horrendous horror stories.
Brexit, Brexit, Brexit. There are a thousand case studies waiting to be written on the subject. Whatever your take on it, the comms and marketing hasn’t exactly been a roaring success.
Positioning lines capture the imagination and once a potential client is sold on one, the business is pretty much yours. Convincing a nation though, well that's a tougher ask.
Integrated agencies promise to solve all your PR and marketing problems while nestled under one roof, but when social media is sat on one floor and digital are in the basement, how truly integrated are they?
Remember the first McDonalds opening in Moscow or the first KFC flinging open its doors near Tiananmen Square? Well, things aren't quite so happy (meal) anymore.